GREEN MEANS MORE TO MOMS
“Green” means different things to different people. But for parents, it’s more about their kids and the family-sized world they travel through every day rather than the larger, more abstract ideal. For...
View ArticleLike a Bright Shiny Object
When you find something you’ve lost – a diamond earring, say – you feel a sense of relief. “Oh good, I’m even with the universe again.” But when you come across something you never had before, it’s a...
View ArticleHalf the Sky
Women will hold up a lot more than half the sky over Baltimore next week. That’s because scores of women from around the country, Canada and Europe will be there for the Women’s Business Enterprise...
View ArticleThrough the Looking Glass
Most advertising shows us the world seen through a masculine lens. That’s because most ads have been, for more than 10 decades, dreamed up by guys. Sure, there are the Peggys who’ve made their way into...
View ArticleWho Wears the Green Pants in Your Family?
When it comes to greening up the household, there’s a bit of a green gender gap in America. According to our consumer research colleagues at Earthsense, more women (81%) than men (76%) believe that an...
View ArticleLessons from Camp Hope
A billion or so people around the world are glued to their TVs as each of the 33 trapped Chilean miners is hoisted to safety. Normally a story like this wouldn’t find its way into a blog about business...
View Article“Womancession”? Three Tips for Marketers
Gender-wise, our current economic dilemma has affected men and women differently. When the recession hit, men in traditionally male jobs like construction were hit hardest. Households had to tighten...
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